Collaborators – we appreciate people

Dreamerswe envision a better world

Doerswe create our own future

Solverswe embrace every challenge

Believers we trust that purpose transcends


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Hard Worker - Change Driver - Contagious Laugh

Meaningful work inspires me. I love a challenge, I love to achieve what people thought was impossible. And more than anything else, I love knowing my hard work and energy are spent making the world better for the people who live here.

I've spent over 25 years in various marketing and communication roles beginning with 10 years in the private sector, mostly at advertising and public relations agencies specializing in entertainment publicity and promotions for feature film studios - everything from Disney to Paramount to Universal, working on films that bring people happiness and help them escape. It was fun but I was searching for a more direct way to make an impact and found that in the public sector. I then spent 13 years in various public service roles including Director of Communications for the Lt. Governor of Colorado and Denver Human Services, Marketing Manager for the Port of San Diego, Public Affairs Manager for Denver Public Works and Deputy Communications Director for the Denver Mayor’s Office. Most recently, I returned to the private sector to become VP of Creative Strategy for JPW Communications, an agency specializing in public sector work. As a public servant, I have created a wide variety of purpose-driven marketing, communications and outreach campaigns for the environment, child and family services, higher education, economic development, foster parent recruitment, ending homelessness and other critical community initiatives.


I founded Axiom of Purpose to expand into more purpose-driven marketing opportunities for all sectors. On the weekends, you will find me writing poetry (some of it rhymes - gasp!), decorating for my latest theme party, hanging with my daughters and granddaughters at the beach or pretending I'm a hiker, but mostly just getting lost.

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Inclusive - Creative - Optimistic

Storytelling is my passion, giving brands a voice inspires me, and being a lifelong learner empowers me to explore the possibilities and opportunities for ongoing growth.  These qualities influence my work and fuel my drive to make a meaningful impact on my client’s business.  I would describe my work as a perfect balance of vision, strategy, positivity and keeping it real. 

I have over 20 years of marketing and communications experience working in the public and private sectors for corporate, government, non-profit, and sports and entertainment industries.  My diverse professional background has given me a wide lens, not to see limitations but what can become and how to problem-solve marketing communication challenges.

My career began with the Denver Broncos Football Club in media relations and marketing, where I oversaw the marketing communications strategy and development of all team publications.  But, the bulk of my career has been spent at public relations, marketing and advertising agencies.  During this time, I was responsible for building and implementing local, regional and national campaigns for some of the biggest consumer brands targeting general market and multicultural audiences.  It was here that I honed my strategic vision and marketing communication practices.  I have created a wide variety of marketing, communications and outreach campaigns for retail, restaurant, hospitality, education, arts and philanthropic spaces.

Before launching iNtrinsic Media Group, I worked at the City and County of Denver, where I served as the Director of Communications for the Office of Human Resources.  I led the agency’s strategic communications, rebrand initiative, and launched the city’s first City University and employee-focused marketing campaign.

I’m proud to have earned a Bachelor of Arts degree in Journalism specializing in public relations and broadcasting from Metropolitan State College of Denver; and a Master of Science degree in Organizational Leadership from Regis University.  I believe in the intrinsic purpose within all of us, I look forward to working with you to build your strategic marketing communications foundation that delivers driven and purposeful results.



Organizer - Mathematician - Fierce Game Player

Running the numbers is just one part of being a small business operations specialist, I also enjoy organizing and improving systems, automating processes and finding ways to make people's lives easier. Always within budget. Yes, some have accused me of being frugal! But paying attention to every cent is particularly important when we are working on the kind of purpose-driven campaigns Axiom specializes in. When I am not keeping books I am usually keeping score - whether it is for a family game of flag football or a marathon of board games during game night, give me a game of strategy any time!



Creator - Burner - Spreader of Mindfulness

Artist, photographer, filmmaker, host of Burner Podcast, and founder of Justified Hype and Afshar Media. What moves and energizes me is capturing the kinetic energy of true passion. My inspiration comes from learning about all the amazing things people are doing to leave this world a better place than the one they came in to. As an artist, everything I do revolves around understanding, empowering and honoring the good that an individual person, or a group of people, do in the world. I am moved by what moves you. I want to spend time with you and your organization. I want to follow your team in to the field, understand your mission, and capture it naturally. I like bicycling but haven't had the time in like four years. Big fan of big bass, shiny lights, seven hour conversations dissecting the fabric of reality and an unhealthy obsession with chocolate chip cookies. 

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Talented - Fun - Ready

We are on the lookout for rock stars who are committed to their craft, inspired by purpose-driven marketing, love being part of a team, and know this is the kind of agency they belong in... Sound like your kind of adventure? Say hello!


Axiom is based on a creative collective model to allow individual freelancers and small businesses to commit their time, effort and best work to the projects that matter to them most. In today's gig economy, we find this allows our partners to maintain ownership of their individual work, while still offering full-service expertise to Axiom clients. Meet some of our collaborators.